We work alongside partners in Scotland’s startup ecosystem to provide short-term additional capacity within new ventures and SMEs by delivering tailored research and analysis projects that suit the requirements of your business. We aim to enable success at critical inflection points and help you to contrast your value proposition from current or future competitors.Contrast Strategy was founded by Jack Easton. Jack is an experienced researcher and has delivered consultancy services in 30+ projects for 20+ private, public, and third sector clients operating in a range of industries. He is currently an MSc Business & Management (MBM) candidate at Strathclyde Business School and holds a first-class degree in Philosophy from the University of Glasgow. Jack is an ambassador for Strathclyde Inspire Accelerator and is keen to use his skills to support founders.
Over the last decade, 60% of startups have failed (PwC, 2025). Insufficient market research is a leading cause of this with 42% failing due to a lack of market need (CB Insights, 2024). By gaining a deeper understanding of your business and your target market you can improve your chances of success. Contrast Strategy can help you gain these insights and secure buy-in from investors and customers. We will work side-by-side with you to deliver the research and analysis that you need. For example:
Strategic Context and Frameworks - We can analyse your operating environment and your business.
Market Research - We deliver evidence-based insights on your customers and competitors.
Grant Applications and Raising Capital - We can assist your fundraising efforts.
Additional Capacity - We can work with you to deliver a unique project that meets your requirements.
All of our services generate outputs (such as reports, memos, slide-decks, infographics, and data points) that you can use to evidence your value proposition. We are a highly flexible and cost-effective way to build short-term capacity within your business when you need it most.
Being a founder is not easy. We want to lighten the burden.
Let us know how we can help you and your business by reaching out via LinkedIn or Email.